In a recent sit-down, captured on LawNext, I enjoyed an insightful lunch with Alex Su, the chief revenue officer of Latitude Legal, at Phnom Penh House in Alameda, California. Su, a seasoned legal professional, regards this Cambodian restaurant as a staple in his personal and professional life.
Su’s career trajectory is a testament to the unconventional paths within the legal profession. From starting as an associate at Sullivan & Cromwell in New York to clerking for a federal judge in Chicago, Su eventually veered into legal tech sales with e-discovery company Logikcull in 2016. His journey led him to work with Everlaw and later as the head of community development at Ironclad.
What distinguishes Su is his adept use of social media, notably TikTok, where his humorous critiques of law firm culture garnered him over 100,000 followers. This online presence was influential in advancing his career, reflecting a broader narrative of change within the legal sector.
Now at Latitude Legal, Su finds himself promoting the evolution of legal services. He suggests that the term “alternative legal services provider” is becoming obsolete as flexible legal talent becomes more mainstream. During our conversation, we also explored the landscape of legal AI. Su argues that while generative AI is significant, the pandemic had a more pivotal role in accelerating tech adoption within legal circles.
This interaction with Su is part of a wider exploration of the shifts within the legal industry, touching upon enduring topics like the persistence of the billable hour and the unresolved justice gap, topics of enduring importance despite ongoing innovation.