EvenUp, a personal injury AI company, has unveiled a shift in its business model by launching a new service called “Pre-Litigation as a Service” (PLAAS). Traditionally known as a software vendor, EvenUp is now positioning itself closer to an outsourced operations partner for personal injury (PI) law firms.
Headquartered in San Francisco, the company announced this service along with enhancements to its AI assistant, called Companion, and introduced a new Firmwide Knowledge Base for AI-generated documents.
PLAAS is a standout among these updates as it reimagines the firm’s operational model by acting as an extension of the pre-litigation team. It incorporates purpose-built AI with internal U.S.-based case management staff to manage the full pre-litigation process, including claim setup, investigation, care coordination, and demand preparation, among other tasks.
According to EvenUp, this service bridges the gap between software-as-a-service and managed legal services, potentially improving case outcomes. Preliminary results indicate improved financial recovery, expedited processing of medical records, and faster demand delivery, culminating in approximately $1,000 saved per case through reduced carrying costs.
The company has already seen promising results with early testing, generating more than $10 million in PLAAS subscription sales. Speaking on the launch, EvenUp’s CEO Rami Karabibar stated that AI’s evolving role in personal injury law heralds a new era of operations and decision-making within firms. Glen Lerner, founding partner of Lerner and Rowe, echoed this sentiment, emphasising the service’s ability to enable senior staff to concentrate on high-value work by dealing with cases more efficiently.
On the technical front, updates to the Companion AI assistant allow it to act as a comprehensive operating center for PI firms. It facilitates the identification of high-value cases, highlights risks, and aids in the prioritization of case management. The Firmwide Knowledge Base aims to consistently apply a firm’s drafting standards across all AI-generated documents.
EvenUp’s clientele includes 30% of the top 100 PI firms, handling over 10,000 cases a week, which involve more than $14 billion in damages. The company also recently raised $150 million in a Series E funding round, led by Bessemer Venture Partners, reinforcing its strategic ambitions.
Despite its innovations, the question remains whether PLAAS constitutes a new category of service or simply repackages existing services with an AI focus. The ultimate success may depend on how comprehensively firms incorporate it and the measurable outcomes realized. More information on this development can be found here.