Beginning July 1, streaming services in California will face new restrictions on the volume of their advertisements. This development follows the signing of a bill by Governor Gavin Newsom in October 2025, known as SB 576. The legislation mandates that streaming platforms ensure their commercials are not louder than the accompanying video content, aligning with longstanding regulations for broadcast, cable, and satellite TV under the Commercial Advertisement Loudness Mitigation (CALM) Act.
The initiative aims to address consumer frustrations over sudden volume spikes often experienced during streaming, an issue that has remained largely unregulated until now. Historically, television viewers have benefited from the CALM Act, which, as noted by the FCC, requires commercials to be broadcast at the same average volume as the programs they accompany. With the rise of streaming services, this gap in regulation has become increasingly evident, prompting legislative action.
The Hollywood Reporter highlights that this law is expected to harmonize the audio experience for Californian audiences, who have increasingly turned to streaming platforms for their content consumption. This change reflects broader shifts in media consumption patterns, where streaming services are rapidly becoming the primary source of entertainment.
California’s approach might set a precedent for other states to follow, as lawmakers nationwide grapple with balancing consumer rights with the growth of digital media platforms. The evolution of media regulation is crucial in maintaining standards that reflect current consumption trends while protecting user experience. More details on this legislation’s impact and its origins can be explored through coverage by Ars Technica.
As the July deadline approaches, streaming services will need to adapt quickly or face potential penalties for non-compliance. The enforcement of this law signifies a growing recognition of the need for regulatory frameworks that adapt to technological advances in media consumption.