EU Penalizes AliExpress with €550 Million Fine for Breaching Digital Services Act

The European Commission has imposed a substantial €550 million fine on AliExpress, a major Chinese online marketplace, for violations of the Digital Services Act (DSA). This marks one of the largest fines levied under the DSA, indicating the seriousness of the breaches linked to the sale of illegal, unsafe, and counterfeit products on its platform. The Commission’s move underscores the stringent regulatory environment tech platforms face in Europe.

Henna Virkkunen, the Executive Vice-President for Tech Sovereignty, Security, and Democracy, commented on AliExpress’ shortcomings. She emphasized that the proliferation of counterfeit clothing, unsafe toys, and other hazardous products isn’t an inherent risk of online shopping but rather a failure by AliExpress to comply with its DSA obligations. According to the DSA, platforms with over 45 million monthly users within the EU must systematically identify and mitigate risks such as the spread of illegal products. Further details are available on JURIST.

The Commission’s investigation revealed inadequate measures by AliExpress in preventing the sale of prohibited items. Identified products continued to be available despite being flagged, and the marketplace’s brand authorization verification system failed at preventing counterfeit listings. Sanctions or penalties were also not enforced effectively, allowing non-compliant sellers to operate with impunity. AliExpress is now required to present a remediation plan by October 2026 to rectify these issues.

This significant fine surpasses the €200 million penalty previously imposed on Temu for similar violations, reinforcing the European Commission’s efforts to regulate tech giants and maintain market integrity. These actions align with the European Union’s broader strategy to ensure that its Single Market Policy, which facilitates the free movement of goods, services, capital, and people across all member states, remains robust and fair.

This firm regulatory stance highlights the EU’s commitment to technology accountability and consumer safety, as reflected in an article on Reuters. By holding platforms like AliExpress to strict standards, the Commission aims to prevent major tech entities from leveraging their market dominance to the detriment of competition and consumer welfare.