FTC Endorsement Guides Extend to Virtual Influencers: Navigating the New Legal Landscape
Recent updates to the Federal Trade Commission’s (FTC) Endorsement Guides show a clear intention to bring virtual influencers under the same regulatory standards as their human counterparts. As virtual influencers continue to rise in popularity, the question of how to adequately contract with such entities is increasingly asked in marketing departments. According to JD Supra,…