Adapting to the New Media Landscape: Strategies for Law Firm Marketers and PR Professionals
The media landscape has dramatically evolved over the past decade. For law firm marketers and PR professionals in legal tech, this shift demands a reevaluation of traditional strategies. The historical reliance on press releases, expansive media lists, and transactional pitching is no longer a viable approach. Now, influence is more fragmented, editorial teams operate leaner,…