The legal profession’s coveted ranking and review company, Best Lawyers, has recently made headlines by acquiring Good2bSocial, a digital marketing agency with particular expertise in law firms, legal marketers, lawyers and organizations in the legal industry.
Thanks to this tactical acquisition, Best Lawyers is set to expand its offerings to legal firms. The firm will now provide a range of digital marketing services, including digital marketing strategy, content marketing, social media, search engine optimization as well as website development.
Best Lawyers, which was founded back in 1981 by pioneers Steven Naifeh and Gregory White Smith, has a long-standing reputation of being one of the first companies to create peer-reviewed rankings of lawyers. Fast forward to 2018, the private equity firm Levine Leichtman Capital Partners added it to their extensive portfolio.
Good2bSocial came into being in 2015, thanks to the combined efforts of Guy Alvarez, with prior experience leading digital marketing at Practising Law Institute, KPMG, and ALM Media, and Kevin Vermeulen, who had previously led sales and marketing for ALM Media, and worked as the senior vice president and chief revenue officer. It is worth noting that the leadership, as well as staff of Good2bSocial, will continue to serve the company under the new ownership.
Speaking about the acquisition, Best Lawyers CEO Phillip Greer expressed his optimism, noting that this strategic move adds a new layer to the growing portfolio of capabilities of Best Lawyers and will serve as a valuable resource for its clients on their expansion endeavours.
Only some time earlier this year, Best Lawyers announced the end of its partnership with US News & World Report, which was established in 2009, to publish law firm rankings. The firm revealed plans of independently publishing the Best Law Firms rankings.
Both Alvarez and Vermeulen, co-founders of Good2bSocial, are thrilled about joining forces with Best Lawyers. The acquisition is seen as an opportunity to fortify the resources and know-how of Good2bSocial, thereby leveraging its services to help more firms flourish in the digital age.
The new merger will not impact the ranking methodology and transparency of Best Lawyers. The firm reassures that the integrity of the Purely Peer Review ranking process will continue to uphold the strong foundation that the brand’s customers have come to expect.
The details regarding the financial terms of the deal remain undisclosed.
This article is based on a report by LawNext. You can read the original here.