The measurement of Biglaw firms extends beyond gross revenue, size, workforce quality, and prestige to also include engagement on LinkedIn. This social platform engagement entails followers, comments, likes, posts, and importantly, building connections with employees and potential clients to further business opportunities.
Recently, the Benchmarking Law Firm LinkedIn Performance 2023 study by BTI Consulting Group has highlighted the performance of law firms on LinkedIn. The research shedding light on these engagement metrics showed, unsurprisingly, that strategically-oriented and committed legal firms consistently performed three times better than their larger counterparts on LinkedIn. As stated in their Mad Clientist blog, the data indicates that commitment, strategy, and investment are pivotal factors in developing a firm’s online persona and subsequently its business prospects.
The Biglaw firms that stood out as leaders in LinkedIn engagement belong to the Am Law Top 30+, listed alphabetically to avoid ranking, these are:
- Allen & Overy
- Cleary Gottlieb
- Clifford Chance
- DLA Piper
- Greenberg Traurig
- Holland & Knight
- Kirkland & Ellis
- Latham & Watkins
- Sidley
- Weil
To explore the best Biglaw firms for LinkedIn engagement in the remaining of the Am Law 200, consider reading this. For those interested in a comprehensive outline, purchasing a copy of the BTI report here might be worthwhile.
Congratulations to each of these firms for their LinkedIn success this year and in anticipation of the next year’s performance.
Additional details can be found on BTI’s Mad Clientist post.