The Federal Trade Commission (FTC) is ramping up its focus on content ownership claims related to digital products. It holds a particular interest in content generated via artificial intelligence. As such, companies must now revisit their strategies, minding their P’s and Q’s related to advertising their digital products.
Ioana Gorecki, an expert from Kelley Drye, posits that companies should deliberate on how to practically apply longstanding consumer protection principles in the contemporary digital context. She notes that it’s not only intellectual property infringement that poses a concern now, but also broader issues relating to artificial intelligence ownership.
With the recently signalled increased scrutiny from the FTC, it becomes essential that companies maintain up-to-date ad practices, ensuring transparency, credibility, and accuracy in their digital product promotions. This calls upon businesses to be ahead of the curve, keeping abreast of legal issues, trending topics and developments within this domain.
For a more detailed analysis and suggestions, you can read Gorecki’s recommendations in her article published by Law360.