For many legal professionals, thought leadership is an essential component of establishing reputation and influence. A significant part of that thought leadership often comes in the form of articles, blog posts, and other pieces of content that clarify complex legal concepts. Yet, the demands of legal practice often leave little time for writing, prompting many to consider employing ghostwriters. That raises an important question: if you are considering hiring a thought leadership ghostwriter, how do you ensure they can be not just a ghostwriter, but also an effective ‘ghost thinker’?
As suggested by an insightful article on JD Supra, quality ghostwriters do more than simply write. The finest ghostwriters collaborate closely with their clients to frame ideas in a manner that produces content that is compelling, valuable, and relevant to their target audience. This requires ‘ghost thinking,’ a quality that every potential ghostwriter should exhibit.
- Ghost Thinking: An Essential Quality
‘Ghost thinking’ is about understanding the client’s specific needs, their unique voice, and the message they wish to convey. It requires the ghostwriter to immerse themselves in the client’s world, understanding not just the legal issues at hand, but also the viewpoints, debates, and progressive ideas within the industry. Hence, it’s a collaborative process where the ghostwriter helps the client structure their thoughts and ideas into a cohesive, well-articulated piece that resonates with the intended audience.
When scouting for a ghostwriter, legal professionals should ensure the candidate demonstrates this ability to serve as a ‘ghost thinker’. This involves ensuring that the prospective partner shows they can inculcate the nuances of your firm or corporation’s role in the industry, contributed perspective, and legal expertise into masterfully crafted prose. Ultimately, the right ‘ghost thinker’ is the one who can encapsulate the client’s legal expertise and unique voice, facilitating the creation of thought leadership articles that stand out.