Having experienced the operations of several Biglaw firms, the practice of spending large funds on seemingly insignificant items remains perplexing. Considerations over the firms’ financial expenditures reveal questionable choices.
A number of firms have invested heavily into artistic dedications. I recall, a decade ago, a Biglaw firm with a considerable art collection throughout their offices. This was initiated by one of the founding partner’s spouse, and over years acquired quite a collection. So proud was the firm of their collection, they created a coffee-table book showcasing each piece in the collection. The cost and value attributed to such an endeavor remains uncertain, particularly considering the role and function of a legal firm.
Some firms, particularly those with significant historical roots, have used these histories to bolster their prestige and promote their culture. Nevertheless, some firms without such historic prestige have still invested in creating and documenting ‘histories’ in elaborate coffee-table books. The link between such histories and the broader social history remains nebulous for many, and their appeal largely questionable.
Finally, the age-old marketing tool of ‘swag’ crops up regularly within law firms, often without clear vision for their usefulness or targeted audience. From logo-embossed atlases to cheap headphones, firms have often resorted to such questionable methods for attempted advertising and culture development. These investments are often extravagances unappreciated or unnoticed by their intended audience.
The management of large law firms must remain cognizant of their expenditure. While the firms’ earnings may be sizeable, this does not justify frivolous spending on objects that fail to effectively represent or promote the firm.