There exists a common belief in courtrooms across the globe – a witness must appear credible. But, as we move further into the nuances of trials and jury attitudes, another factor comes into play, and that’s the likability of a witness. Gillian Drake at On Trial Associates argues that apart from a witness’s credibility, their likability serves as a crucial determinant in making an emotional connection with the jury.
The likability factor is influenced by certain gestural, behavioral, and psychological aspects of a witness’s testimony that can be modified to enhance how they are perceived by the jury. What these modifications are, and how they can be ultimately realized, becomes a pertinent question for legal professionals preparing their clients for the process of testimony.
To gain a deeper understanding of these traits and psychological concepts, you may want to read the insightful analysis offered by Gillian Drake’s article on the topic.