In a major shift reflecting the firm’s nationwide ambitions, Gordon Rees Scully Mansukhani LLP unveiled their new brand identity as GRSM50. Announced on October 10, 2023, this rebrand forms a key part of their strategy to be recognized for their legal capabilities across all 50 American states.
The name change from Gordon & Rees to GRSM50 doesn’t only symbolize a fresh look but also a commitment to broader reach. The rebrand underscores a move that speaks to the firm’s future strategy, one centered on consolidating its nationwide footprint whilst simultaneously demonstrating their preparedness to address the legal needs of corporations and businesses in every state.
Full details of the rebranding strategy are outlined in the announcement communicated on Law360.