With colleges and universities back in session and college football now up and running, brands are likely turning their attention once again to the world of collegiate athletics, specifically the complexities of name, image and likeness (NIL) rules.
The ongoing developments and often shifting landscape of laws, regulations, and rules regarding NIL in collegiate athletics can undoubtedly present a challenging maze for brands. However, the attorneys at Arnold & Porter suggest that successfully navigating this complex infrastructure could yield substantial benefits for a brand’s NIL marketing campaign.
Delve deeper into their insights regarding the intricacies of NIL and collegiate athletics in the original Law360 post by Thomas Magnani, Sean Corrado and Benjamin Danieli here.