Invisalign, a leading provider of teeth-aligning devices, has urged a federal judge in California to reject proposed online campaigns aimed at informing a certified class of consumers about ongoing antitrust lawsuits. The company, currently entangled in a series of suits accusing it of stifling competition, argues that these campaigns are far too wide-reaching and may yield an unfair outcome.
The suits allege that Invisalign acted deliberately to subdue competition in the dental-aligner market. In response, consumer advocates proposed online social media campaigns to inform potential class members – in other words, customers who purchased the company’s aligners – about these accusations and ongoing litigation.
Invisalign vehemently disagrees with these proposals, asserting that they are overbroad and could lead to ill-founded conclusions leading to potential negative impacts on its reputation and the course of the litigation.
The company has put forth its plea to a federal judge in California, seeking the rejection of these proposed online campaigns.
For detailed information on the ongoing case, read the original report at Law360.