Yelp, the popular business directory service and crowd-sourced review forum, has lodged a lawsuit against Reviewvio, an online reputation management company. The suit, filed in California federal court on Monday, accuses Reviewvio of conducting deceitful “review suppression” practices, which allegedly offer to expunge unflattering customer assessments of businesses.
Of particular concern, according to Yelp’s legal representatives, is the use of Yelp’s proprietary “burst logo” and other trademark assets by Reviewvio in its advertisement campaigns. Yelp’s litigation seeks to clarify the legality of these actions and establish whether this constitutes unauthorized usage of Yelp’s trademarks.
For further details on this ongoing legal tussle, kindly read the original report on Law360.