The year has seen a significant increase in media coverage of new lawsuits, compelling defence attorneys to design a robust public relations strategy that enhances their legal plans. According to Nathan Burchfiel at Pinkston and Ryan June at Castañeda + Heidelman, this PR blueprint should incorporate several objectives so as to strike a balance between ethical obligations and advocacy.
When a case catches the attention of the press, it presents its unique set of challenges and opportunities for those involved. A carefully orchestrated strategy can help attorneys, and their clients capitalise on these moments, as well as manage the narrative in a way that aligns with their end goals.
A fitting plan will ensure that no party is wrongfully presumed guilty just by virtue of being involved in a legal proceeding, as everyone should enjoy the presumption of innocence, a concept deemed sacrosanct since at least the sixth century. Arguably, in this digital age where information can be shared at lightning speed, it is more important than ever for legal professionals to have the skills and strategies in place to manage the public side of the legal process.
More in-depth analysis and insights into forming such a PR strategy can be found in the full discussion by Burchfiel and June.