Lost Mary Vape Maker Takes on Emirati Rival Over Unused Trademark

In a recent development, the makers of the widely-used Lost Mary disposable vapes are entering into a legal dispute. They have approached a court requesting to remove an Emirati company’s trademark for “LadyMary.” The rationale for this legal move stems from their argument that the company hasn’t genuinely used it in the U.K. over the mandatory five-year period. As discussions around international trademark rights continue, the outcome of this case could provide further clarification on usage norms and rules. Find further details on this case here.