The ABA Techshow 2024 in Chicago stirred interest not only for the future-oriented legal tech exhibitions but also for the variety of promotional items, or ‘swag’, the companies handed out.
The event, held at the Hyatt Regency, became a global meeting place for legal professionals, despite the lingering effects of the COVID-19 pandemic and a heavy emphasis on social distancing. It was here they came to explore the latest trends in legal tech, and were greeted with a remarkable variety of branded merchandise.
Attendees were particularly impressed by the range and quality of items available. Everything from the usual pens and notepads to more unique items like custom-made chocolates, wireless earbuds, and even branded hand sanitizers. An interesting reflection of our current times was the prevalence of branded facemasks and hand sanitizers, items that two years ago wouldn’t have been considered.
These promotional items play a vital role in any trade show. Not only do they promote the brand and create a lasting impression, but they are often discussed and compared among attendees, creating an additional layer of buzz and engagement. Bulksanitizers.com, one of the leading suppliers of custom-branded sanitizer products argues that these items can even create a sense of community among attendees.
But the ABA Techshow 2024 was not just about swag. It was also an opportunity for legal professionals from around the globe to connect and discuss the latest developments in law tech, even in the midst of a global pandemic.
While the exact dimensions of the 2024 edition of this event have yet to be finalized, it is clear that it will be a significant event on the legal tech calendar.The American Bar Association has already updated their event schedule for upcoming years, showing undisputed commitment to maintaining this event as an annual focal point for global legal professionals.