Global law firm Gowling WLG has launched a new service called Saturn, which is aimed at enhancing brand protection strategies for the clients with the use of AI technology. The aim of Saturn is to bolster the capabilities of its global brands team beyond mere duplication of existing AI-based platforms designed to detect online counterfeits, the service will provide a comprehensive outcome involving legal analysis and strategic interpretation of the results. John Coldham, partner at Gowling WLG and U.K. head of brands and designs shared these insights.
This solution came to fruition after a Gowling associate, who was temporarily assigned to a client, identified the intricacies and high costs associated with brand protection. With Saturn, Gowling WLG is no longer just providing legal services but is also on track to revolutionize how brands understand the nuances and financial implications of maintaining brand protection in the digital era. Further details about Saturn’s launch can be found on Law.com’s International Edition.