A Philadelphia-based law firm has made the assertion that its marketing phrase “The Education Lawyers” is an incontestable trademark. This follows a motion to dismiss that has been filed in a Pennsylvania federal court, aiming to quash a challenge from a rival law firm on the grounds of it being unfounded.
While the specifics of the rival’s challenge to the trademark have not been detailed, the Philadelphia firm’s argument revolves around the conceptual invulnerability of their claim to this specific marketing terminology.
How this dispute unfolds in court may set important precedents in the legal world concerning custody over commonly used phrases within distinctly specialized industries and the general rules of fair competition among law firms.
For a detailed report on the ongoing legal dispute, see the original Law360 article.