Shifting Landscape: On-Campus Interviews Losing Ground to ‘Precruiting’ in Big Law Recruitment Strategies

In an era of dynamic shifts within the legal industry, there appear to be serious ramifications regarding the role of On-Campus Interviews (OCI) in the recruitment strategies for big law firms. A dialogue has emerged, which suggests that OCI may no longer hold its position as the primary source of candidate scouting for these firms.

Nikia Gray, Executive Director of the National Association for Law Placement (NALP), recently stated that high-stakes “fear of missing out” seems to be encouraging a trend toward early recruitment strategies. Not wanting to miss out on top candidates who may be snatched up by competing firms, companies are expanding their recruitment methods, placing an increased emphasis on what is termed as ‘precruiting’.

“What we’re seeing in the market is this fear of missing out, if a lot of other firms are going after the top candidates early, your firm has to do that as well.”, says Gray. According to Above the Law , the shift is causing OCI to evolve from the primary sourcing method to being rather a secondary source in recruitment strategies.

The NALP’s latest report highlighted this transition by measuring recruitment outside of the traditional OCI. The findings suggest that law firms are placing OCI as a tool to fill in the gaps in their summer programs after conducting pre-OCI recruitment to secure their ideal candidates.

While the discussion is open, it does seem clear that the importance of OCI is diminishing in this new environment. This move towards precruiting as a dominant strategy, however, does not mean there is no place for OCI in the industry. “OCI likely still has a valuable role in the legal industry. The data suggests it’s going to have a valuable place. There’s a shift,” emphasizes Gray.

One big question that moves into focus with these changes is whether this precruiting strategy will be advantageous or disadvantageous for law students and the institutions themselves in the long run? For now, law firms and students alike can only adapt to the dynamic changes, taking benefit from all available avenues for recruitment and promising employment opportunities.