Detroit-based snack food company, Better Made Snack Foods Inc., recently alleged that a number of cannabis companies in Michigan have been selling “Better Smoke” cannabis products that attempt to duplicate its historical logo. The statement was made in a trademark infringement lawsuit filed last Wednesday.
The lawsuit identifies the use of the “Better Smoke” name and the near-identical logo as intentional and deceptive attempts to replicate the snack brand’s logo, which has been in existence for over a century.
According to Better Made, whose brand identity carries substantial goodwill and recognition, these similarities to its own branded elements present an unfair and potentially damaging influence on its reputation and commercial value. Most concerningly, these imitation tactics may lead consumers to falsely associate the cannabis products with Better Made Snack Foods Inc.
The full details about the lawsuit and its potential implications can be found in the original report on Law360.