Legal professionals and businesses alike have long demanded a comprehensive federal privacy law to mitigate the challenges of navigating a labyrinth of potentially conflicting state laws. Congress is now seriously considering such a bill – the American Privacy Rights Act, a piece of legislation that could have significant implications for businesses in the United States.
The bill, announced recently by Senate Commerce Committee Chair Maria Cantwell (D-Washington) and House Commerce Committee Chair Cathy McMorris Rodgers (R-Washington), proposes a considerable widening of the privacy law parameters. It stipulates that every company with an annual revenue of over $40 million will fall within its reach, an inclusion criterion that also encapsulates non-profit organizations, a sector previously untouched by privacy regulations.
Reflecting on the potential impact of the bill, Alysa Hutnik, senior executive at the privacy software firm Ketch, said, “That’s what’s most important to think about: What will this change about business models?” This question becomes especially critical given the bill’s high probability of being enacted into law.
For additional information on the American Privacy Rights Act and its potential implications, visit the article here.