As the proverbial phrase in the marketing domain iterates, consistency is undoubtedly key. However, in the context of law firms and their style guides, it is essential that consistency goes hand in hand with variety, particularly in relation to client alert formats. This viewpoint, propagated by Jessica Kaplan of Legally Penned, emphasizes the necessity for attorneys to customize their alerts to perfectly align with both the audience and the subject matter at hand.
Such an approach of customization, as advocated by Kaplan, is premised around a client-centric business model which necessitates law firms to veer away from conforming to a uniform template for every client alert. This shift towards a client-centric model instead emphasizes on understanding and implementing alerts that have been adapted to the audience’s preferences and the nature of the topic.
In her recent write-up on Law360, Kaplan goes into detail about this approach. This thought-provoking take on client alert mechanisms provides an insight on how to offer a more personalized service to cater to the varied necessities of the clients. In turn, it aids in steering the law firms towards a more engaging, responsive, and effective mode of business and client communication.