In what appears to be a fresh twist in corporate naming rights, the city of Oakland has lodged a defense against San Francisco’s trademark infringement claim. The contention arises from Oakland’s initiative to assimilate “San Francisco Bay” into its airport’s branding – a move San Francisco deems to infringe on its trademark.
In its counter-argument, Oakland contests that San Francisco’s claim holds no water as the latter’s airport isn’t even physically situated in the city of San Francisco. This suggests that San Francisco may not have cogent legal grounds to claim exclusive rights to the “San Francisco Bay” name, based on geographical factors alone.
For more detailed information regarding this unfolding narrative, the original report can be accessed here.