EU Court Revokes McDonald’s “Big Mac” Trademark for Poultry Products

In a notable decision, a European Union court has revoked McDonald’s rights to use the “Big Mac” trademark for chicken sandwiches within the bloc. The court’s ruling, handed down on Wednesday, found that the fast food giant had not sufficiently utilized the trademark on poultry products in recent years. As a result, the multi-national company can no longer claim exclusive rights to the use of “Big Mac” for its chicken offerings in the EU market. This decision marks a shift in trademark enforcement and utilization standards within the region. For more detailed information, please refer to the original article provided by Law360.