Trademark rights are essential for brands, serving as both a legal foundation and a public symbol of a company’s market presence. Momofuku’s recent trademark dispute over the “Chili Crunch” mark underscores the potential pitfalls of aggressive trademark enforcement. According to Anthony Panebianco at Davis Malm, such over-enforcement not only risks backlash from consumers but may also attract scrutiny from the U.S. Patent and Trademark Office. Detailed insights into this ongoing legal matter can be accessed through Law360.