A Washington-based smoke chain, Smoke City, has initiated several trademark infringement lawsuits against competing businesses. The chain accuses its rivals of unauthorized use of its name to benefit from the goodwill Smoke City has cultivated with its customer base. The lawsuits, which allege a form of brand identity theft, aim to protect Smoke City’s reputation and customer loyalty from being diluted by competitors.
More details on this legal conflict can be found through this report by Law360.