Morgan & Morgan’s rise to prominence in the legal industry can be traced back to a deeply personal event in the life of its founder, John Morgan. The firm’s slogan, “For the People,” is a reflection of John Morgan’s mission following a tragic accident that left his brother Tim paralyzed while working at Disney World during their teenage years.
This personal experience was a driving force behind John Morgan’s strategic use of law firm advertising, which has propelled Morgan & Morgan to its current standing as one of the largest personal injury plaintiff firms in the world, with about 1,000 lawyers on its roster. For more detailed insights into the firm’s beginnings and business model, visit the full article here.