Blue Bottle Avoids Sanctions in Trademark Dispute, No Attorney Fees Required

Blue Bottle will not be sanctioned nor required to pay $1.15 million in attorney fees for its unsuccessful trademark lawsuit against a company marketing products under the “Blue Brew” brand. The California federal judge ruled that Blue Bottle’s infringement claims were not frivolous and that the argument regarding the likelihood of confusion between the two brands was made “in good faith.” For more details, you can read the full summary on Law360.