A Florida jury has awarded Perry Ellis $8.3 million after determining that United Legwear Co. intentionally reduced the value of Perry Ellis’ Pro Player brand under a licensing agreement. The finding suggests that United Legwear sought to avoid paying the fair market value when it subsequently acquired the brand. This recent decision adds a significant financial nuance to ongoing corporate strategies involving brand valuation and licensing agreements. For more details on this case, you can refer to the initial report by Law360.