Washington Lawmakers Revive NO FAKES Act to Combat Deepfakes and Protect Individual Consent

The bipartisan team of four senators has reintroduced an updated version of the Nurture Originals, Foster Art, and Keep Entertainment Safe Act of 2024, commonly known as the NO FAKES Act. This legislative measure targets the growing issue of deepfake creation and distribution, specifically focusing on the unauthorized replication of individuals without their consent. The bill has garnered substantial industry support, although it has also faced some criticism. For a detailed examination of the bill’s provisions and its reception, visit the initial report on Law360.