Crowell & Moring International is embarking on a significant rebrand and a substantial hiring push for its public affairs affiliate. According to Geralyn Ritter, president and CEO, revenue for the affiliate has “grown steadily over time,” though the growth has not met internal expectations. The initiative aims to address this issue by enhancing the affiliate’s market presence and operational capacity.
Full details on the rebrand and hiring efforts are expected as the strategy unfolds.