Perkins Coie LLP has launched a new branding initiative, featuring a redesigned website intended to embody the firm’s reputation for being forward-looking and innovative. The revamped visual identity is part of a broader strategy aimed at aligning the firm’s modern ethos with its business development goals.
In an interview with Law360 Pulse, Managing Partner Bill Malley discussed how the rebranding effort is integral to the firm’s strategic growth. Malley highlighted that the redesign reflects Perkins Coie’s long-standing commitments to both innovation and client service excellence.