In recent weeks, notable corporations Disney and American Airlines have showcased the significant impact public backlash can have on corporate litigation strategies. Both companies opted to retract certain legal maneuvers in ongoing lawsuits after facing fierce criticism from the public. This development underscores the necessity for corporate counsel to evaluate the reputational risks associated with legal tactics. Chris Gidez of G7 Reputation Advisory emphasizes the importance of coordinating with communications teams to mitigate potential PR issues before they escalate.
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