Former University of Southern California (USC) star running back Reggie Bush has filed a lawsuit against USC, the NCAA, and the Pac-12 Conference, asserting that these entities profited from his name, image, and likeness without providing compensation. The legal action was initiated in California state court on Monday.
According to the complaint, Bush claims that his collegiate accomplishments were leveraged by these organizations for financial gain, highlighting longstanding debates about the treatment of student-athletes and their rights to profit from their personal brand.
For further details, the initial report can be accessed through Law360.