Ninth Circuit Upholds Arizona Court’s Ruling on Google Advertising Dispute Involving Personal Injury Firms

The Ninth Circuit has confirmed an Arizona federal court’s decision favoring a Tempe-based personal injury firm in a legal battle concerning Google advertising practices. The lawsuit, initiated by another personal injury firm, Lerner & Rowe, challenged the usage of Google advertising search terms. The court found the marketing strategy resulted in minimal “actual confusion.” You can read more about the case details and the court’s judgment by accessing the original article on Law360.