Eleventh Circuit Court Rules Against “Krank3d” Trademark in Key Intellectual Property Case

The Eleventh Circuit Court has upheld a lower court’s ruling that prevents Hi-Tech Pharmaceuticals from using the “Krank3d” trademark. The court agreed with the district court’s assessment that “Krank3d” bears a substantial similarity to the “Get Krank’d” trademark owned by a competitor. This decision is a significant development for the energy drink sector, as companies continue to navigate the complex landscape of intellectual property rights in branding. For further details, the complete decision and analysis are available in the Law360 article.