The ongoing legal battle over college athletes’ rights to their names, images, and likenesses continues, as the NCAA and Big Ten Network have filed motions to dismiss a proposed class action lawsuit. The case, brought before a federal judge in Michigan, involves former football players who are claiming over $50 million in compensation. The NCAA and Big Ten argue that the athletes’ claims are untimely, suggesting procedural or statutory limits have been exceeded.
This development is a significant moment in the evolving legal landscape of name, image, and likeness (NIL) rights for college athletes, an issue that has garnered increasing attention in recent years. The [original report from Law360](https://www.law360.com/articles/2283748/ncaa-big-ten-argue-ex-players-50m-nil-suit-too-late) provides further details on the arguments presented and the potential implications for future cases.