California Court Rules Against Eat Just in Trademark Dispute with Just Water Brand

The food startup Eat Just has been ordered to pay $575,000 following a legal dispute over the use of the word “Just” in its branding. A California federal court ruled that Eat Just’s use of the term was in violation of its agreement with the Just Water brand, associated with celebrity Jaden Smith and his father, actor Will Smith. This decision underscores the importance of adhering to branding agreements, especially when they involve well-known entities. For more details on the case, you can read the article on Law360.