Ford Motor Co. has initiated a legal battle against a company specializing in the restoration of Ford Broncos from the 1960s and 1970s. This conflict arises as the company in question not only revamps classic models but also retrofits newer Bronco models—reintroduced after more than 20 years off the market—to resemble their vintage predecessors. Central to the dispute is whether Ford has effectively preserved its trademark rights over the “Bronco” name during the years when the model was not in production. This lawsuit could set a precedent in how automobile manufacturers protect their trademarks while navigating the flourishing vintage vehicle restoration market.
For more information on this legal clash, you can read the detailed article on Law360.