The Federal Circuit Court has determined that the trademarks “iVoterGuide” and “iVoterGuide.com,” associated with the Heritage Alliance, are overly descriptive in nature and, consequently, not eligible for protection under trademark law. This decision comes after a challenge was raised regarding the American Policy Roundtable’s use of the similar marks “iVoters” and “iVoters.com.”
Despite the potential for confusion between these similar or overlapping names, the court found that the descriptive nature of the Heritage Alliance’s trademarks precludes them from being protectable under the law. This ruling has implications for organizations seeking trademark protection for terms that are significantly descriptive of their services or products.