Strategies for Companies to Maintain Trademark Rights Amid Rising Tariffs and Sanctions

As global geopolitical tensions escalate, so do the concerns for companies facing new tariffs and sanctions. These developments might temporarily inhibit businesses from selling their goods and services within the United States. However, as highlighted by attorneys at DLA Piper, businesses can proactively mitigate the risk of losing their trademark rights due to non-use. The attorneys suggest several strategies that companies can implement to address these risks effectively. For a detailed analysis, refer to the article on Law360.