Trademark Board Rejects Mexican Brand’s Attempt to Register “Cuadra” for Alcoholic Beverages

The Trademark Trial and Appeal Board (TTAB) has denied a Mexican shoe and apparel brand’s attempt to register “Cuadra” as a trademark for certain alcoholic beverages. The board concluded that the brand failed to demonstrate its actual intent to use the mark for the specified purpose. For further details, the decision can be reviewed on Law360.