In a recent development, the U.S. Supreme Court has opted not to hear the appeal from Lerner & Rowe PC, a personal injury law firm, regarding a legal dispute over the use of its name in keyword advertising by a rival firm. The decision effectively upholds a ruling from the Ninth Circuit, which found that the competitor’s use of Lerner & Rowe’s trademark in Google Ads did not constitute trademark infringement. This decision may have implications for how law firms approach marketing strategies online, particularly concerning keyword advertising practices.
For more details about the case, visit the Law360 article.