Tom Bodett, a well-known radio personality and voice actor synonymous with Motel 6’s advertising for nearly four decades, has initiated legal action against the hospitality chain. The lawsuit claims that Motel 6 continued to use Bodett’s distinctive voice and name without his consent, following the termination of their agreement. Bodett’s voice had become iconic for the brand with his folksy delivery of the famous line, “We’ll leave the light on for you.” The legal proceedings could have significant implications for the use of trademarked voices in advertising. For further details, you can read more about the case on Law360.
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