Anthem and Blue Cross Blue Shield Sue Georgia Firm Over Alleged Insurance Scam

Anthem and Blue Cross Blue Shield have initiated legal proceedings against a Georgia-based healthcare analytics firm. The lawsuit alleges that the company has improperly used their trademarks to market fraudulent insurance policies. These policies, according to the claims, are not linked to any genuine health insurance plans. The plaintiffs argue that such actions not only infringe upon their trademarks but also deceive customers seeking legitimate insurance coverage. For further context on this issue, details of the lawsuit are available in the original Law360 report.