The ongoing trademark dispute over the term “GirlDad” has broadened to encompass related marks such as “GirlMom,” “BoyDad,” and “BoyMom.” Hildawn Design LLC, the owner of the “GirlDad” trademark, has initiated legal action against Bad Dad Co., alleging infringement of these marks in the U.S. District Court for the Northern District of Ohio. ([dockets.justia.com](https://dockets.justia.com/docket/ohio/ohndce/5%3A2025cv01254/318419?utm_source=openai))
Hildawn Design, led by Hilary D. Wertin, secured the “GirlDad” trademark in 2017, covering apparel items including shirts, hats, and sweatshirts. ([uspto.report](https://uspto.report/TM/87000038?utm_source=openai)) The company has actively enforced its trademark rights, previously engaging in legal proceedings against Dadbod Apparel LLC. In that case, Dadbod alleged that Hildawn misused the “GirlDad” trademark to disrupt its sales on platforms like Amazon and Etsy. ([news.bloomberglaw.com](https://news.bloomberglaw.com/litigation/dadbod-apparel-says-girl-dad-trademark-holder-misusing-mark?utm_source=openai))
The current lawsuit against Bad Dad Co. extends beyond “GirlDad” to include “GirlMom,” “BoyDad,” and “BoyMom,” indicating Hildawn’s intent to protect a broader portfolio of family-oriented trademarks. The case, filed on June 16, 2025, accuses Bad Dad Co. of trademark infringement, unfair competition, and false designation of origin. ([dockets.justia.com](https://dockets.justia.com/docket/ohio/ohndce/5%3A2025cv01254/318419?utm_source=openai))
The outcome of this litigation could have significant implications for businesses using similar familial terms in their branding, highlighting the importance of thorough trademark searches and legal counsel when developing product lines.