New York Governor Kathy Hochul recently enacted legislation that mandates the disclosure of artificial intelligence-generated “synthetic” performers in advertisements. This pioneering law also requires the consent of heirs or executors when using the likeness of deceased individuals, addressing concerns about posthumous representation and digital authenticity. The move is seen as a significant step in regulating AI usage in media and protecting individual rights [read more](https://www.law360.com/ip/articles/2421198?utm_source=rss&utm_medium=rss&utm_campaign=section).
The legislation, which comes amid growing advances in AI technology, requires advertisers to clearly disclose when synthetic voices or images are used. This aims to increase transparency for consumers and maintain trust in advertising. With consumers becoming more aware of AI capabilities, the demand for authentic and transparent marketing has increased. This effort reflects broader legal discussions on AI ethics and the protection of individual identities.
New York’s action could influence similar legal frameworks in other states, as discussions around AI regulation continue to gain momentum. According to a report by the New York Times, AI-generated content is becoming more prevalent, raising questions about its impact on human labor and creative authenticity. The legislative measure seeks to ensure that digital creations do not exploit or overshadow human contributions.
Additionally, as highlighted by Reuters, this law represents part of an ongoing global conversation about AI regulation, including issues like privacy, ethics, and the economic implications of automation. Legislators worldwide are grappling with how to manage AI’s rapid evolution while safeguarding public interests.
By enacting this law, New York positions itself at the forefront of addressing the complexities introduced by artificial intelligence in advertising. The requirement for consent to use a deceased person’s likeness demonstrates a commitment to respecting personal dignity and legacy, marking a significant update to existing digital rights frameworks.